If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.*****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****Follow Lindsey on LinkedIn HERE. *****Time stamps:Aligning Branding and Marketing for Success (00:01:16)Defining Branding (00:07:43)Importance of Brand Experience and Consistency (00:11:52)Empathy in Marketing (00:17:19)The Cost of Misaligned Marketing (00:18:59)Strategic Product Promotion and Building Brand (00:20:01)Emotional Impact of Marketing Storytelling (00:23:30)Understanding Customer Behavior (00:28:00)Balancing Branding and Marketing Efforts (00:30:21)Impact of Departmental Silos on Marketing Efforts (00:32:33)Branding Essential for Every Business (00:33:29)

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