In the premiere episode of HETMA Presents, the leadership team kicks off the “Road to 10K” initiative with a candid, unscripted conversation about growth, purpose, and what success really looks like for the HETMA community. Host Ryan Gray is joined by Joe Way, BC Hatchett, and Troy Powers to explore the launch of HETMA’s new themed year—one focused not on sales or metrics, but on authentic personal and professional development across the higher ed AV vertical.This month’s theme, “True North: The Future of You,” asks members to reflect on their mission, their goals, and the values that guide their decisions. The group discusses the reasons behind the year-long framework, how engagement—not just membership—is the real target, and why doing the work themselves as volunteers matters deeply to the organization’s identity.Topics DiscussedThe origin and purpose of the “Road to 10K” initiativeHow the initiative represents a return to HETMA’s founding valuesThe difference between member count and active engagementMonthly themes as a structure for personal and community growthWhy AV isn’t the headline—and why that’s intentionalThe role of volunteerism in leadership developmentBuilding sustainable events and operational templatesCreating belonging through participation and shared workWhat “True North” means to each leaderHopes for how the community will grow by June 2026Continue the conversation at community.hetma.org

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