Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

Heroes of Marketing Cloud
21/02/2024 53 min Episodio 19
Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

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Episode Synopsis

In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.

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