In this clip from The Herbalist Hour, Alex Williams of First Curve Apothecary joins me for an honest, grounded conversation about what it really feels like to promote your work in the herbal world. We dive into the tension between authenticity and business, why marketing often feels gross or performative, the pressure to "sell yourself," and how herbalists can share their offerings without feeding the hype, fear, or scarcity that so often drives conventional marketing. Alex speaks candidly about learning to trust that people are "enough" as they are, navigating capitalism as a village herbalist, and finding ways to sustain a business while staying true to your values. If you've ever struggled with selling herbal products, pricing your work, or promoting yourself without feeling like you're selling your soul… this one is for you. WATCH THE FULL INTERVIEW WITH ALEX Learn more about Alex and his work | FirstCurveApothecary.com 🌼WANT MORE HERBAL GOODNESS? Sign up for the HerbRally newsletter and receive THIRTEEN herbal freebies!  👉 CLAIM YOUR FREEBIES! 🌿WANT EVEN MORE HERBAL GOODNESS? Become an HerbRally Schoolhouse member!  You'll get access to a TON of herbalism classes, monographs, webinars and more.  We add new material each and every week.  There's also discounts to cool herbal companies, a private Facebook group and more! You can get your first 30 days FREE with coupon code PODCAST LEARN MORE AND REGISTER | HerbRally.com/Schoolhouse Herbalism in your neck of the woods.  HerbRally www.herbrally.com DISCLAIMER The information in this episode is for educational and entertainment purposes only. It is not intended as a substitute for advice provided by your physician or other medical professionals. Always consult a health care practitioner before using any herbal remedy or food, especially if you are nursing, pregnant, or have any medical condition.

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