This episode sees a student join us in orientation week then again in week 12 of her first semester. She shares expectations coming into the course and how these are impacted by her understanding of brand and reputation. We join her again at the end of her first semester to learn of her positive experiences, that differ across parts of the university, and align with some of the expectations of the brand. What does this all mean for student evaluation, authenticity in brand and reputation, and culture in universities? and how do we create what students most want next year which is a sense of community?

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