In this episode of Heart of the Brand, host Sam interviews Alexandra Bodnar, Chief Legal and People Officer at ThirdLove. ThirdLove demonstrates how combining legal and people functions creates a proactive cultural framework that prevents problems before they escalate. As an employment lawyer who transitioned into dual leadership, Alexandra has built a system where legal risk mitigation and people strategy work in tandem—resulting in a collaborative, mission-driven culture that scales across hybrid teams. Her approach proves that treating "all legal problems as people problems" creates stronger preventative systems than traditional reactive HR models, particularly for founder-led companies navigating product innovation and rapid market shifts.
Topics Discussed:

Combining legal and people operations into a unified leadership function for proactive problem-solving
Building mission-driven culture in consumer brands that attracts talent beyond the target customer demographic
Designing hybrid work models that balance product collaboration needs with distributed team flexibility
Creating Individual Employee Plans (IEPs) for every employee regardless of promotion timeline or seniority
Implementing cross-functional interview processes to assess collaborative fit across departments
Adapting employee engagement strategies for post-COVID workforce priorities (career growth over social events)
Encouraging AI tool experimentation while managing data security and risk mitigation
Scaling internal promotion pathways while strategically hiring external expertise for emerging capabilities

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