When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See omnystudio.com/listener for privacy information.

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