Few patients take a paper prescription down to the local pharmacy any more. The modern era of prescribing is shockingly complex and getting more so, according to Dr. Colin Banas, Chief Medical Officer, and Drew Hunsinger, Head of Growth, at DrFirst.Banas says that the goal at DrFirst, a 25-year-old company, has always been to provide an end-to-end medication journey: for patients, providers, payers, and pharmacies. Hunsinger points out that the prescribing workflow involves payers, PBMs, and even drug companies.Plus, they share how many of the EHR companies they work with are happy to offload all these medication management complexities to DrFirst so that as EHR product managers, they can focus on other EHR innovations. Not to mention EHR vendors can benefit from the innovations that DrFirst continues to implement since their major focus is medication management.Learn more about DrFirst: https://drfirst.com/Healthcare IT Community: https://www.healthcareittoday.com/

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