Tune in as Airto Zamorano, CEO of Numana Medical, talks to Dr. Colin Pero, a double board-certified ENT & Facial Plastic Surgeon based in Dallas, TX. Running a medical practice takes far more than clinical skill, it’s a test of leadership, strategy, and the ability to evolve in a constantly changing industry. How do you go from being a great clinician to building a truly successful business? Learning how to balance both sides not only drives growth but also creates a more fulfilling, sustainable career.Hear the unfiltered realities of growing a private practice, from the early challenges of finding confidence and purpose, to the strategies that create lasting growth. Dr. Pero shares how genuine patient care, team alignment, and data-driven marketing form the foundation of a thriving medical practice.Join us to discover valuable insights as Airto and Dr. Pero discuss what it really takes to build, grow, and sustain a successful medical practice.Overcoming "impostor syndrome" early in practice.The challenges and rewards when transitioning your practice’s medical focus.The critical importance of patient experience and customer service for an aesthetics practice.Building and managing a team with the right mindset (medical vs. cosmetic).Why doctors MUST be hands-on in practice building. You can't just delegate everything!Strategic planning, data analysis, and choosing the right partners for success.Balancing a demanding career with family life.Visit Dr. Pero’s practice: https://drpero.com/👉 Subscribe to the channel for more stories and insights from industry leaders! 🔗 Book a free consultation with Numana Medical today: https://go.numanamedical.com/

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