And how not hiring an experienced branding professional can cost you.
On this particular day I found myself sitting in a meeting with people that I considered both successful and intelligent.

I listened carefully as they spoke passionately about their company and the products they produced. They had an intense pride for what they’d accomplished, who they were, and where they were going. I was inspired.

Then, in the blink of an eye it all came to a screeching halt, as I sat there with a stunned look on my face.

For information on these strategies, check out these Razor Branding Blogs:

WHY HIRING AN EXPERIENCED BRANDING PROFESSIONAL IS SO IMPORTANT

CAMP OZARK, EMOTIONAL CONNECTIONS AND THE PROMISE BEHIND THE BRAND

BRANDING FOR THE ENTREPRENEUR

And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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