How Well Do You Know Your Core Customers?

04/10/2023 15 min Episodio 26
How Well Do You Know Your Core Customers?

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Episode Synopsis

Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy — and the hardest to answer. In this episode, you’ll learn how to accurately define your primary customers — using factors like your firm’s culture, your core capabilities, and where you get the most profit.