Professor Karen Nelson-Field, the Founder and CEO of Adelaide based Amplified Intelligence, joins the Hard Mode podcast to discuss the company's significant impact and upwards trajectory.Amplified Intelligence lead the global attention economy - recognising that current metrics fail advertisers and cause media spend to disappear with minimal value to brands. The team focus on audience measurement and attention, with their proprietary technology evening the playing field by adding human measures that are fair to all platforms and highly effective when applied.Karen discusses her journey from academia to entrepreneurship, the importance of public engagement and challenging assumptions amongst other talking points in this great chat.Talking points:From academic to accidental entrepreneurGrowing an attention measurement business & categoryBecoming a thought leader in your spaceThe importance of public engagementChallenging assumptions to make people feel empoweredLeaving comfort behind to pursue the means to solve the problemEnjoying leaving a mark and creating a legacy in the processThe AI ways to attract business & talentTech ecosystem help in scaling businesses with specialistsTurning the hard stuff into a positiveWhats next, where’s the main excitement with huge scaling growth?Links:TeamgageBen ColleyCanvaEnvatoKobe BryantSimon GriffithsTerry GoldTechstarsThankyouWho Gives A Crap?Links:Amplified IntelligenceBook: The Attention Economy and How Media WorksBook: Viral Marketing, The Science of SharingBook: No Rules Rules: Netflix and the Culture of ReinventionBook: Play Bigger: How Rebels and Innovators Create New Categories and Dominate MarketsUniversity of South AustraliaFollow Amplified Intelligence on Twitter: @amplified_intelFollow Prof Karen Nelson-Field on Twitter: @KNelsonFieldFollow Tractor Ventures on Twitter: @tractorventures Online:amplifiedintelligence.com.auwww.tractorventures.com---This episode was hosted by Garry Williams: @gwilliamsALTS

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