Age Up Health Founder Grace Petherick joins us on the Hard Mode podcast to talk about her journey impacting and changing the way aged care is planned and delivered. Age Up Health are an Aged Care Provider offering a more flexible approach to in-home support and their services are driven by their cornerstones of health, individuality and community.They offer easy access to top health professionals and carers, a flexible set of memberships for every lifestyle and budget, and access to a network of personality-matched community groups that can help people explore interests and stay connected.We hone in on the inspirations for Grace to build out such a platform and scale the capacity through technological implementation, and of course, the original inspiration for venturing down this path originally- operating in a complex environment.Talking points:The inspiration for solving problems in aged health careFinding Product Market Fit and learning more about core customersHelping people to stay living independently at home as they ageThe peculiarity of the fundraising process as a business ownerThe focus on providing value for the businessThe Big visionThe realities of the aged care industryLinks:Age Up HealthSkalata VenturesSBE AustraliaTractor VenturesOnline:www.ageuphealth.com.auwww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventures This episode was hosted by Jodie Imam: @JodieImam

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