In this episode of Hard Hat to CEO, host Chris G. dives deep with entrepreneur and brand builder Eric Malka, co-founder of the luxury grooming brand The Art of Shaving. Eric shares how starting small and executing well led to a major acquisition by Procter & Gamble. He talks about building a brand around customer rituals, the importance of business expertise, and why great ideas are meaningless without proper execution. The conversation also branches into angel investing, supporting startups, and how construction business owners can thrive by finding and owning their niche. Whether you’re scaling a startup or building from the ground up, this episode is packed with wisdom.

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