In this episode of Hard Hat to CEO, Chris G talks with branding expert Brady Dahmer about the “blind spots” that quietly ruin projects, like one costly mistake that led to a $7,000 reprint. Brady shares real-life lessons on why clear communication, solid documentation, and asking the right questions can save you time, money, and client trust. With over 25 years of experience, his insights are valuable for anyone in business, whether you're building brands or buildings.

Brady Dahmer is a brand strategist, creative director, and author with over 25 years of experience helping businesses uncover hidden challenges and build smarter brands. Based in Vancouver, he founded Tropoly, a strategic marketing and innovation firm, and has worked with both startups and global companies. He’s also the author of Blindspots: The Marketing Handbook, a practical guide for small businesses and marketers. Known for turning complex problems into clear, actionable strategies, Brady is passionate about helping entrepreneurs grow with purpose, clarity, and confidence.

Connect with Brady:
Website: https://www.tropoly.io/
LinkedIn: https://www.linkedin.com/in/bradydahmer/

Grab a copy: https://www.blindspotshandbook.com/


Episode highlights:
(0:00) Intro
(1:03) Intro to Brady Dahmer and blind spots in business
(1:49) How COVID pushed him to write his book
(4:22) Common costly mistakes entrepreneurs make
(6:30) $7,000 brochure printing error story
(10:45) Why documenting every detail protects you
(17:42) How to help clients pick the right color
(26:55) Helping businesses grow into something extraordinary
(33:26) Finding your competitive edge with C5
(37:30) What to look for in a good marketing partner
(40:42) Where to find Brady and get the book
(42:39) Outro

Connect with Hard Hat to CEO on:
Facebook: https://www.facebook.com/share/g/1BrHqc3wdF/
Instagram: https://www.instagram.com/hardhattoceo/
LinkedIn: https://www.linkedin.com/in/dcgilman/

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