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Listen "From Hard Hats to High Conversions: Marketing That Puts Your Customer First with Warren Miles-Pickup"
Episode Synopsis
Tired of wasting money on marketing that doesn’t work?
In this episode of Hard Hat to CEO, Chris G chats with Warren Miles-Pickup from Pixel True about how contractors can attract better leads, close more deals, and build trust without the fluff. Warren shares why making your customer the hero is the secret to better sales, and how to use tools like websites, landing pages, and white papers to get real results. You’ll also learn the difference between paid and organic traffic, how much to budget for marketing, and why showing your face (yes, on video!) matters more than ever. Whether you're just starting out or looking to scale, this episode gives you simple, no-nonsense advice to help you grow.
Warren Miles-Pickup, CMO of Pixel True, Pixel Copy, and Marketing Motivators, specializes in identifying and fixing the gaps in digital strategies that cost businesses sales. His focus is on turning casual viewers into engaged buyers by combining human psychology, strategic design, and a value-first marketing approach that drives real results.
Learn more about Warren:
LinkedIn: https://www.linkedin.com/in/warren-miles-pickup-8a248113/
Web: https://www.pixeltrue.com/
Email: [email protected]
Episode highlight:
(0:00) Intro
(2:44) Differentiating your business and making the customer the hero
(5:09) Sales vs. marketing: attention vs. conversion
(7:15) Building a marketing strategy and ideal client profiles
(8:55) Budgeting for marketing and sales
(10:05) Organic vs. paid traffic and referrals
(12:35) Landing pages vs. websites
(25:39) Keywords and SEO explained simply
(30:00) What’s next beyond video marketing?
(33:21) Using podcasts and snippets for social media authority
(37:04) How to connect with Warren and learn more about Pixel True
Connect with Hard Hat to CEO on:
Facebook: https://www.facebook.com/share/g/1BrHqc3wdF/
Instagram: https://www.instagram.com/hardhattoceo/
LinkedIn: https://www.linkedin.com/in/dcgilman/
In this episode of Hard Hat to CEO, Chris G chats with Warren Miles-Pickup from Pixel True about how contractors can attract better leads, close more deals, and build trust without the fluff. Warren shares why making your customer the hero is the secret to better sales, and how to use tools like websites, landing pages, and white papers to get real results. You’ll also learn the difference between paid and organic traffic, how much to budget for marketing, and why showing your face (yes, on video!) matters more than ever. Whether you're just starting out or looking to scale, this episode gives you simple, no-nonsense advice to help you grow.
Warren Miles-Pickup, CMO of Pixel True, Pixel Copy, and Marketing Motivators, specializes in identifying and fixing the gaps in digital strategies that cost businesses sales. His focus is on turning casual viewers into engaged buyers by combining human psychology, strategic design, and a value-first marketing approach that drives real results.
Learn more about Warren:
LinkedIn: https://www.linkedin.com/in/warren-miles-pickup-8a248113/
Web: https://www.pixeltrue.com/
Email: [email protected]
Episode highlight:
(0:00) Intro
(2:44) Differentiating your business and making the customer the hero
(5:09) Sales vs. marketing: attention vs. conversion
(7:15) Building a marketing strategy and ideal client profiles
(8:55) Budgeting for marketing and sales
(10:05) Organic vs. paid traffic and referrals
(12:35) Landing pages vs. websites
(25:39) Keywords and SEO explained simply
(30:00) What’s next beyond video marketing?
(33:21) Using podcasts and snippets for social media authority
(37:04) How to connect with Warren and learn more about Pixel True
Connect with Hard Hat to CEO on:
Facebook: https://www.facebook.com/share/g/1BrHqc3wdF/
Instagram: https://www.instagram.com/hardhattoceo/
LinkedIn: https://www.linkedin.com/in/dcgilman/
More episodes of the podcast Hard Hat to CEO with Chris Gilman
Pilot: A Titan’s Tale
06/06/2024
Maximum Potential: The Journey of a Titan
27/06/2024
Mastering Branding and Messaging
04/07/2024
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