Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven

H2H Sales Automation Podcast
07/10/2024 24 min

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Episode Synopsis

In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.

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