Our hero today is Ortal Kindell, program director for women's self-defense with a nonprofit company, Guardian Self-Defense. In this episode, she explains how to keep a nonprofit with a specialized target market growing and serving its target community with excellence. And while we're talking about a self-defense nonprofit, the insights apply to virtually any business. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to gymdesk.com. No credit card or painful sales call required.Where to find Ortal:gsd.gymdesk.com

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