Our heroes today are Carlmichael and Keeanoush, jiu jitsu black belts and founders of Ground Game Theory in Miami, FL. These two built their Instagram following from 0 to over 13,000 followers and leveraged it to help them open their gym. Most interesting to me is their ability to evolve the content they produce on their profile. What began as standard technique instructions has since morphed into an educational platform for a new and exciting way to train jiu jitsu. All this and more ahead. Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to Find Carlmichael and KeanoushInstagram: https://www.instagram.com/groundgametheory/Website: https://groundgametheory.com/

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