Our hero today is Sarah Marion, Director of Syndicated research at Murphy Research. In this episode, she reveals insights from original research into how Millennials and Gen Z view fitness and gyms. As these generations continue to develop greater spending power, it's important for gyms to understand how to attract and serve them. Sarah unpacks how you can do just that.Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to find Sarah...LinkedIn: https://www.linkedin.com/in/sarah-marion-29096354/Website: https://murphyresearch.com/

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