ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#16: Attribution. Should we even bother?"
Episode Synopsis
Happy Friday!Is this the death of attribution for LMM companies?If so, what should we do in it's place?As boards, in many ways, we want to see a set of metrics around the performance of marketing, but what if by aiming for the perfect number, we are generating nothing but false positives?Join us in this episode to find out!
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