Can freemium models still shine in a crowded marketplace? Join us as we unravel customer acquisition, exploring how to stand out amidst an overwhelming array of choices. We emphasize the importance of understanding and meeting customers where they are, leveraging in-app messaging, and interpreting signals beyond mere product usage. Learn from our hands-on experience with a client, where refining the sales process and structuring initial calls made a significant impact on closing deals. In a competitive landscape, precision and efficiency are key. With the Smartsheet acquisition setting the stage, we bring insights into maximizing go-to-market efficiency in a world where market valuations are shifting..

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