GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy

31/03/2025 53 min
GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy

Listen "GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy"

Episode Synopsis

In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you're leading a GTM motion and want your voice to cut through, this episode is your playbook.

More episodes of the podcast GTM Innovators