Listen "GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy"
Episode Synopsis
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you're leading a GTM motion and want your voice to cut through, this episode is your playbook.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.