ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw"
Episode Synopsis
Demand generation is undergoing a major transformation, and AI is at the center of it all.
In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world.
Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.
In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world.
Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.
More episodes of the podcast GTM Innovators
GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole
27/10/2025
GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman
28/04/2025
GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso
14/04/2025
GTM Innovators: AI + Competitive Intelligence - A Smarter Way to Compete, with Jon White from Crayon
07/04/2025
In God we trust