There is no magic pill to open the door in sales | GrowthPulse Podcast Ep2 with guest Sarah Harkness

18/06/2023 1h 1min Temporada 1 Episodio 2
There is no magic pill to open the door in sales | GrowthPulse Podcast Ep2 with guest Sarah Harkness

Listen "There is no magic pill to open the door in sales | GrowthPulse Podcast Ep2 with guest Sarah Harkness"

Episode Synopsis

In this episode of the GrowthPulse Podcast we speak with Sarah Harkness. CEO of CattleDog Digital & Project Lotus.As a veteran of Salesforce, Marketo, Dropbox and other top tech firms, all before opening her own business - Sarah is a master sales person, sales leader and Go To Market expert.We talk to Sarah about a range of topics including how to really use empathy as your superpower, and how use all the tools available to you to open the door to your prospects.SUMMARY - Shortcuts0.00 Welcome to the Growth Pulse podcast. 6:43 Empathy as a superpower for salespeople. 14:15 The importance of having the cash flow to make payroll on a Friday. 21:20 What are the levers underneath the decision-making process? 26:51 Working with technology to get an outcome rather than getting the technology to go and do it all for you. 33:41 The importance of having a relationship with technology. 43:27 There’s no “magic pill” that will open the door. 51:53 How do organisations find the middle ground between working from home vs. working in the office? 56:34 What’s changed in the world of forecasting.

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