Discover how M0's Senior Marketing Manager Nicole Schaefer turned a provocative slogan into a standout brand campaign with "Everything is a Bank." In this episode, Nicole breaks down the strategic thinking behind their bold messaging, reveals how to effectively segment and market to crypto builders, and shares the metrics that actually matter for Web3 brand growth.Learn why M0 chose to challenge conventional crypto messaging, how to tailor your approach for developers vs. decision-makers, and why exclusive dinners outperform expensive happy hours for B2B relationship building. Nicole also dives into the evolving NYC crypto scene and emphasizes why data should drive every marketing decision.Perfect for Web3 marketers, CMOs, and founders looking for proven strategies in the stablecoin and infrastructure space.

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