Topics covered:Planning your content - This is all about knowing what you are going to write. Dedicate 20-30 mins at the end of each month to decide what you are going to blog about the following month.  Outlining your blog content - Pick your topics and have an hour or so at the beginning of the month when you sit down and work out what you are going to cover in the blog post. If you have the time and know-how to do it, it’s worth doing some SEO research as you can then decide what angle to take in the blog post.  Drafting your blog content - Draft all the blog posts at the same time or as many as you can in the time you have - this is called batching your content and can really save time. The key here is not to worry about spelling and grammar - editing comes later on.  Editing blog posts - Sara tends to 3 rounds of editing (however she is a professional doing it as a paid job), but if you are doing your own you probably don’t need to do this much. Install something like Grammarly which is free and it’s great.  It can help you with spelling and grammar. It works on whatever platform you are using (Wordpress, Google docs, etc). We also mentioned Hemingway. Polish your blog post - This step is often skipped but is important - this is about the formatting and the way your blog post looks.  People don't read every single word that we write - they scroll and skim through content, so it is important that the blogs are formatted correctly. Whilst long-form content is fab, don't feel that you need to write really long posts.  You can start with shorter ones and answer your potential clients/ customers questions - that is a good place to start. How to connect with Sara Bussandri:Her website: www.sarabussandri.comFind her on LinkedInFind her on Instagram More about me:If you want to find out more about how I can help you grow your business, then you can find out more on my Work With Me page.  We can book a free 30-minute discovery call and chat more about the challenges that you are facing and where you might need some help.

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