Topics covered:Building trust and rapport and why that is great for businesses, especially those with a long sales cycle or high-ticket items.If you’re selling plastic plug covers at 30p, then podcasting might not be your best strategy. But if you’re a PR agency with a large monthly retainer and have lots of interesting things to talk about, then podcasting might work really well.Getting people to know, like, trust you. People do business with people they like, and they need a number of interactions before they are ready to buy.Resistance in podcasting – how accountability and being open to learning can help us overcome the resistance that we often feel when starting new projects.Companies getting their employees engaged in podcasting which is a great way to show listeners the real ‘behind the scenes’ of your business.Human Connection and why it’s so important to make every interaction matter. We talked about Brian Miller’s brilliant Podcast, One New Person.Click here to learn more about The Podcasting Fellowship.Connect with David Nebinski.

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