You’ve read the studies. You’ve shared the articles. But have you ever paused to question what kind of evidence you’re putting in front of your customers?In this conversation, clinical affairs expert Erin Mundstock shares insight into a part of an orthopaedic business that is frequently misunderstood by sales professionals. Erin will help describe why not all evidence is equal, why randomized trials carry a different weight than case reports, and why the words “clinically proven” mean nothing without the right foundation to back them up.Listen now if you want to begin coming across as more credible to your customers when discussing “the literature.”

Ver todos los episodios