What happens when a brilliant medical device gets regulatory approval but no one will pay for it? That’s the reality for countless innovations that overlook one critical factor: reimbursement. In this eye-opening episode, Jo Devers, partner at JD Lyman, breaks down the true meaning of reimbursement and why it’s far more complex than most realize. From coding and coverage to payment and policy, you'll learn how each piece impacts market success and whyunderstanding reimbursement early in product development can make or break your entire business. Whether you're in sales, product development, or raising capital, this conversation is packed with essential insights that will shifthow you think about getting your product not just approved, but actually adopted. Don’t launch without hearing this!

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