How Mad Over Poker grew its user base by 2x in 3 months?

How Mad Over Poker grew its user base by 2x in 3 months?

Growth Kins

31/05/2019 7:40AM

Episode Synopsis "How Mad Over Poker grew its user base by 2x in 3 months?"

Dhananjai Hari is the Head of Product Marketing at Mad Over Poker. With an ARPU of $57.3, Mad Over Poker makes 80% of their revenues from the commissions they charge on Poker winnings. They never raised from a VC but went on to cash in $1 Million by launching an ICO. This helped them in bootstrapping their way to $3M in top-line revenues. Dhananjai, a die-hard fan of Reid Hoffman, has done a lot of growth experiments before cracking the market and right channels for Mad Over Poker. Hear him reveal the journey of Mad Over Poker from acquiring their first 2K users in 1 day to growing their user base by 2X in last 3 months. 

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