Do you want to know one of the best ways to attract top talent, retain key employees, and have team members excel at their job? Having a purpose. In this episode of the Growing Your Team podcast, Elizabeth Lotardo shares what it means to have a purpose in your small business and how it can give you a competitive advantage when it comes to hiring talent and making the sales needed to scale your business.    About Elizabeth Lotardo: Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud. As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR. With an undergraduate degree in advertising from Boston University and a Master's in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.   How to Connect with Elizabeth Lotardo: McLeod & More Website: https://www.mcleodandmore.com/ Elizabeth's LinkedIn: https://www.linkedin.com/in/elizabethlotardo/

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