Welcome to Episode 27 of Growing Ecommerce. In this episode, Mike is joined by Inderpaul Rai, Head of Acquisition at ufurnish.com. Indy has had a remarkable career spanning from small-scale SEO to award-winning paid work on the agency side, to enterprise in-house teams and all the way back to a startup environment. We discuss all that, and along the way we talk about what a modern partnership-driven affiliate model looks like, plus the importance of paid and organic search harmonisation – or in other words, taking a total SEM view. Also, culture is a topic that Indy radiates, and this gets a spotlight as well.Career highlights and lessons learned - 2:39Modern partnership-driven affiliate model - 24:19Paid and organic search harmonisation - 28:00What is next in digital marketing? - 36:31About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Ver todos los episodios