Welcome to episode 19. You can think of it as part 2 to the previous conversation with Christopher Rogl in episode 15 - Performance Max: One campaign to rule them all. In this episode, Mike Ryan gives you a brief context for the PMax, a framework for smarter PMax retail campaigns, and ideas for bringing that framework to life.Mike, smec’s portfolio strategist keeps you up to date with:What are Performance Max  campaigns?Advantages and disadvantages of PMaxMoving forward with PMaxPMax SegmentationPMax framework and practicesPMax optimisationAbout smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

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