In the fast-paced world of technology and hospitality, Cassie Bouverie, embarked on a mission to help small businesses with their booking process. After 15 years in London working as a broker for Lloyds and then for Dialog corporation, Cassie settled in Edinburgh, where she ran an award winning B&B while raising her children, and as a freelance photographer. It was during this time that she had the idea to create Private House Stays. The concept was developed before OTAs became the norm, as a way to support small business owners in a sector that was soon to become highly digitised. 15 years later in 2012 her hard work was recognised by the national tourism organisation Visit Scotland invited us to become a partner.
Today, Cassie is committed to helping small businesses thrive as she was 10 years ago. During the pandemic Cassie seized the opportunity to upskill and develop both herself and her company. In 2020 she received a scholarship to undertake the award-winning HIT Scotland leadership training course and most recently completed a Destination Leadership course run by Edinburgh Napier University.
The key takeaways from this episode are:Discover the hidden benefits of focusing on direct bookings for your hospitality business.Unearth the competitive edge provided by personal service in guest relations.Uncover master strategies for expanding your digital footprint to leverage higher Google rankings.Understand the advantages of aligning with tourism organisations like Visit Scotland.Grasp the significance of support systems, continual learning, and upcoming diversification practices in the small farm industry.You can connect with Cassie here:Cassie's Facebook page @privatehousestays on Instagram @private_house on Twitter Cassie on YouTube Cassie's Website LinkedIn: Cassie Bouverie Tel: 07990595895You can connect with Jane here:Instagram: @janemackconsultingLinkedIn: Jane MackRESOURCES:Free Guide - 5 Steps to Repeat Bookings

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