In this episode Jane is joined by Daniela Derin of Skol Apartments Marbella. Daniela shares her journey from real estate to holiday rentals, discussing how her business adapted during the 2008 financial crisis and later thrived through engaging social media and WhatsApp marketing strategies during the pandemic. Daniela discusses:The power of building relationships with repeat customersLeveraging social media to maintain engagementThe effective use of WhatsApp to personalise communication and increase bookings. Daniela provides practical advice for property managers and hosts on starting their WhatsApp marketing journey and emphasises the importance of consistent, inspiring content. Listen to learn how to effectively incorporate WhatsApp into your marketing strategy and boost your holiday let business.Connect with Daniela Here:Daniela's Book: https://mybook.to/WhatsAppBook WhatsApp: +34 649 999 867InstagramFacebookLinkedInYoutubePinterestConnect with Jane here:WebsiteLinkedInInstagramFacebook PageIf you enjoy the episode, please leave a review! Thanks

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