This week on Grow, Scale, Master, Kon Stathopoulos and Josh Phegan show how to think about depth or breadth depending on what you're trying to do. They talk about market share penetration and mapping your market, understanding the size of the market and total addressable market share, low and high average sale prices, and shifting volume and average sale price. They continue around transitional data for where buyers come from and where sellers move to. Josh relates the creative experience to turning on a light in a dark room, Kon suggests allocating creative time, and they discuss their changing views around digital saturation, video and Chat GPT search.

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