In this Grow, Scale, Master episode, Kon Stathopoulos and Josh Phegan look at the choice between breadth or depth of marketplace. They show the opportunity sitting inside of expansion, doing it market by market, opening a new business or buying established, and the power of being number one in your chosen market versus sticking to your knitting. They talk about being strategic around size of market, quality of competition and recruitment power. Josh observes that how you do anything is how you do everything and the idea of mapped customer experiences, Kon shares his observations around how athletes prepare, and they discuss their views around time spent on social watching video, and whether static content is dead.

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