Over time we collect a ton of marketing ideas, tools, software, books and notes that we don’t know what to do with so we just throw it in our proverbial junk drawer.

Then new trinkets and tools come along that sound important or look cool and so we buy them, hoping they’ll make a difference or help us get where we want to go.

But alas, they don’t work and are added to the junk drawer.

We stay in the this pattern for years. Some of us for decades.

We see our potential and wonder why we aren’t further down the road.

And if you actually look at all you’ve spent on the items in your junk drawer, you’d be shocked at the number.

THE PROBLEM ISN’T YOU AND IT’S NOT THE TRINKET OR THE TOOL.

We have put impossible expectations on the trinkets and tools we buy. They seem like an easy fix (at least that’s how the ad or webinar made it sound).

But the only things that produce transformation, which is what we’re really after when we buy these tools and trinkets, is...

PARADIGMS & PROCESS.

In order for you to get where you want to go, which is beyond where you are now...

You have to have a new paradigm and then you have to submit to the process that the new paradigm instructs you to.

That’s not sexy. Trinkets and tools are sexy. It’s fun to spend money on trinkets and tools.

It’s not as fun to spend money on paradigms and process.

In fact paradigms and process are often hard to accept because they require you to change and most of us don’t want to change, we just want the result.

And so it goes.

This is why so many people feel lost and broke in business.

If you want to produce a result, reach your goals, Live the life that’s in your heart to live...

Then you need to change what you spend your money on, namely, PARADIGMS & PROCESS.

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