ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "3 Paradigms for marketing to your tribe"
Episode Synopsis
YOU’RE ONE PARADIGM AWAY FROM CHANGING YOUR LIFE...
As much as I’ve harped on training and books and podcasts as “not the answer”...
...because I believe the answer is inside you and classes are incomplete if you don’t bring your self-awareness to the information given...
One of things I’ve done right all my years in business is...
INVEST IN PARADIGMS.
In the game of expansion, you can’t get to where you want to go without a new paradigm to pave the way.
Classes, courses, books and podcasts are great in that they provide new paradigms.
As I’ve gotten older I value the paradigm more than the information.
And so I invest A LOT in new paradigms.
What separates a paradigm from information?
You can collect information in your current paradigm, and nothing changes because in your current paradigm you don’t know what to do with that information.
But in a new paradigm, Information has room to breathe and you find congruent ways to use that information to get where you want to go.
So...
As you invest in your education, make sure your investing in paradigms and not just information.
****
PS - If you’re in Portland in June 19th, I will be teaching a 2 hour class called “Marketing for the Rest of Us”, and it will be a paradigm shifter.
Get your free tickets here:
https://www.facebook.com/events/944018119324812/?ti=ia
(First 40 to sign up get a free gift at the class)
As much as I’ve harped on training and books and podcasts as “not the answer”...
...because I believe the answer is inside you and classes are incomplete if you don’t bring your self-awareness to the information given...
One of things I’ve done right all my years in business is...
INVEST IN PARADIGMS.
In the game of expansion, you can’t get to where you want to go without a new paradigm to pave the way.
Classes, courses, books and podcasts are great in that they provide new paradigms.
As I’ve gotten older I value the paradigm more than the information.
And so I invest A LOT in new paradigms.
What separates a paradigm from information?
You can collect information in your current paradigm, and nothing changes because in your current paradigm you don’t know what to do with that information.
But in a new paradigm, Information has room to breathe and you find congruent ways to use that information to get where you want to go.
So...
As you invest in your education, make sure your investing in paradigms and not just information.
****
PS - If you’re in Portland in June 19th, I will be teaching a 2 hour class called “Marketing for the Rest of Us”, and it will be a paradigm shifter.
Get your free tickets here:
https://www.facebook.com/events/944018119324812/?ti=ia
(First 40 to sign up get a free gift at the class)
More episodes of the podcast Groundswell Marketing Principles
Politics and Marketing are losing voters
28/06/2019
Marketing from your heart not your head.
27/06/2019
Love, and Marketing, is like a magic penny
26/06/2019
Answers live on the other side of action
25/06/2019
What is certainty and how do I find it
24/06/2019
Feeling who your audience is
23/06/2019
The world is ready for women to rise
21/06/2019
Conviction earns attention
20/06/2019
In God we trust