Universal's EPIC Bet on Pricing

Green Tagged: Theme Park in 30
16/07/2024 31 min
Universal's EPIC Bet on Pricing

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Episode Synopsis

The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.

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