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Listen "Beyond Greenwashing: Real Tools for Businesses Ready to Lead with Purpose"
Episode Synopsis
In this episode of Green Disruptors, host Megan Kjar sits down with Jessy Servi Ortiz, Executive Director of the Sustainable Business Council, to explore how sustainability can be woven into everyday business operations — not just as a moral choice, but as a smart strategic move.
Jessy shares how the Council’s Green Masters Program is helping small and mid-sized businesses define what sustainability means for them, track their progress, and build long-term resilience.
They also discuss the challenges of navigating today’s polarized conversations around sustainability, the power of connecting to nature, and why collaboration across communities and industries is key to accelerating change.
🎧 Listen in to learn how sustainability can reduce risk, drive innovation, and strengthen business for the future.
Jessy shares how the Council’s Green Masters Program is helping small and mid-sized businesses define what sustainability means for them, track their progress, and build long-term resilience.
They also discuss the challenges of navigating today’s polarized conversations around sustainability, the power of connecting to nature, and why collaboration across communities and industries is key to accelerating change.
🎧 Listen in to learn how sustainability can reduce risk, drive innovation, and strengthen business for the future.
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