In this episode of Green Disruptors, host Megan Kjar talks with Kit Nicholl, COO and co-founder of Reewild, the fintech company turning loyalty programs into engines for healthier, lower-carbon purchasing behavior.
Rewild is pioneering a new kind of rewards system powered by SKU-level data — shifting incentives from basket size to the actual impact of the products consumers choose. Kit shares how the idea evolved from a carbon-tracking app to a loyalty platform built around behavior change, and how their partnership with Mastercard has accelerated their path to scale.
In this conversation, we dive into:
• The massive gap between sustainable intentions and real actions
• What truly motivates consumers (hint: it’s not guilt)
• Lessons from Reewild’s university pilot, including a 17% drop in basket emissions
• Why tapping into existing retailer and banking ecosystems is key to mass adoption
• How frictionless tech — from receipt scanning to card-linked rewards — will define the next era of climate-aligned commerce
• What it takes for a startup to partner with global players like Mastercard
• Reewild’s roadmap for expanding into North America and the EU
Whether you're in climate tech, retail, finance, loyalty, or product innovation, this episode offers an inside look at how consumer choices can shift at scale — and what it takes to build the systems behind that shift.
Listen now and subscribe for more conversations with leaders moving climate innovation forward.

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