This week’s debate comes amid a combo platter of increased analytics leading to near-immediate contact when visiting a product’s website, along with more clarity from enforcement bodies about how they will approach their respective privacy legislation. One such fine was the Sephora CCPA matter in which California Attorney General levied a $1.2M fine on the company ([https://oag.ca.gov/news/press-releases/attorney-general-bonta-announces-settlement-sephora-part-ongoing-enforcement])Listen in to hear Dan, Brian and Erik talk about:Are privacy and shareholder value at odds? How does protecting the privacy of the consumer help shareholder value?A reminder that security and privacy can serve as a business differentiatorHow to deal with the reputation of a company being set by misleading headlines (and people not reading the actual article/detail)?Does better privacy practices in companies lead to reduced data for sale on the illicit market?Does just “saying no to data collection” by companies make for a better privacy posture?How long should (vs. how long do) you hold onto data?How will companies be judged in the future by how they manage data today?Are ads themselves the source of all our problems? Why does the push for more advertising to reduce costs increases the push for more data collection?We also have a video channel on YouTube that airs the "with pictures" edition of the podcast. Please head to https://bit.ly/gsdyoutube and watch, subscribe and "like" the episodes.Some of the links in the show notes contain affiliate links that may earn a commission should you choose to make a purchase using these links. Using these links supports The Great Security Debate, so we appreciate it when you use them. We do not make our recommendations based on the availability or benefits of these affiliate links.Thanks for listening!Support The Great Security DebateLinks:Sephora Hit with $1.2M Fine in First CCPA Enforcement - CompliancePointPatagonia Founder Gives Away the Company to Fight Climate Change - The New York TimesRMISC - Rocky Mountain Information Security Conference500 million LinkedIn users' data is for sale on a hacker site | CNN BusinessUber breached by hacker in cybersecurity incident - The Washington Post'Astonishing.' Morgan Stanley hard drives holding sensitive client data got auctioned off online | CNN Business

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