In this episode of GRC in Focus, host Asad Bukhory unpacks the seismic impact of ESMA's ESG fund naming regulations following Aviva Investors' €56,000 fine for a mere 5% deviation in ESG allocation. With 880 funds forced to rebrand—the largest rebranding in European fund history—and €1.9 trillion in assets affected, Asad reveals how these rules are creating an existential crisis for emerging managers. He breaks down the complex 80% threshold calculation, the treacherous PAB vs CTB exclusion regimes, and the "compliance treadmill" that's consuming up to €500K annually for funds. Asad exposes the operational nightmares hiding behind seemingly simple rules. With spot inspections finding zero managers fully compliant and sustainable funds experiencing their first-ever quarterly outflow of $1.2 billion, this episode is essential listening for any manager navigating the new reality where your fund name is not simply marketing but a legally binding requirement that could make or break your business.

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