Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to.What you’ll take away: • Why MMR isn’t retail and can be off from market values.   • The hidden lag of marketplace-fed tools (often ~72 hours) • Price-drop automation that pings every shopper tied to that VIN and drives ~50% engagement.   • AI price suggestions that explain the “why” (nearby comp, miles, age, distance) and even flag “do not drop” if you’re in an active convo.   • How to use weekly reports and reasoning • The real goal: faster turns without endless manual checks.  If you run pricing as a GM, GSM, used-car manager, or owner, this will save you hours and move units without living in spreadsheets.

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