In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics.We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questioning your marketing spend, or trying to balance time and focus, these are the strategies top dealers use to stop wasting budget and start closing more sales.We dig into: • How to spot fake leads before they drain your budget • The marketing metrics that matter  and the ones that don’t • Why attribution is key to proving ROI • Balancing AI tools with human decision-making • Turning data into action instead of just reports

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