Google BioSnap a weekly updated Biography.Googles December 2025 core update has dominated headlines, announced December 11 via the Search Status Dashboard and slamming news sites with brutal Discover traffic drops of up to 100 percent within 48 hours, according to PPC Land and SEO analyst Glenn Gabe. Publishers from Search Engine Roundtable report zero impressions after years of steady flow, marking this as the years third major algorithm shakeup after March and June tweaks, with rollout expected to wrap around January 1 amid ongoing volatility spikes noted December 13 and 20 by Barry Schwartz on Marketing OClock. John Mueller reassured at the Zurich Search Central event that more frequent core updates are here to stay, though unannounced smaller ones simmer constantly, per updated documentation. On the AI front, Google Search Central rolled out social channel insights for TikTok, Instagram, YouTube, and Facebook in Search Console, revealed by Dana Weissberg on X, while Ads added Maps to Demand Gen channels and tested learn more links post-ad text, as detailed in Search Engine Roundtable videos. Gemini replacement for Google Assistant slips into 2026, and a lawsuit hit SerpApi last Friday for scraping results. Year in Search dropped top trends like slain Turning Point founder Charlie Kirk, per FOX 5 News, but no exec sightings or flashy deals popped. Mueller worked Christmas Day for the 18th year, a quiet holiday grind. Traffic woes for news pubs persist as AI Overviews gobble queries, CEO Sundar Pichai boasting 2 billion users and 10 percent query boosts in Q3 earnings, fueling publisher revenue dips. No unconfirmed rumors here—just verified ripples reshaping search. Word count: 378Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

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