Episode Synopsis "Optimisation - how to continually improve"

Google Ads is NOT a ‘set and forget’ medium.  The very thing that makes it such a wonderful tool for business, is also what makes it a never-ending game! The world of business & marketing is dynamic. Your prospects & future customers have ever-changing needs. Your competitors will try new things, new offers, new services, new products. Google will give you the data - you have to use it.   In this episode I’ll give you a simple 3-part framework you can use to start your optimisation (there’s a more robust version available in AgencySavvy if you’re keen).   Remember to get your free video training course plus a written version of this training head to www.GAFcourse.com    If you'd like to learn even more about Google Ads, Analytics, Data Studio, Google Shopping, Facebook Ads, Youtube & more, then join Mike & a few hundred other savvy marketers at www.AgencySavvy.com - use the code PODCAST to save 20% on your membershipSee omnystudio.com/listener for privacy information.

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More episodes of the podcast Google Ads Fundamentals Podcast

• An introduction to Google Ads
• The 14 different Ad Types & which one to use
• Showing your ads to the right people at the right time
• Your ads should be profitable! Here’s how
• You’ve got the building blocks - let’s create your first campaign
• Don’t run an ad until you have tracking in place
• Optimisation - how to continually improve