Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition.  I share real-world experiences, discussing why adding negative keywords can hurt your campaigns, how smart bidding differs from manual bidding, and why patience is key to optimization. Plus, find out how a hybrid approach can give you the best of both worlds!  🔑 Key Takeaways:✅ Google Ads is moving away from keyword targeting and toward audience-based bidding.  ✅ Negative keywords can harm campaign performance in smart bidding.  ✅ Smart bidding needs a different optimization strategy than manual bidding.  ✅ Patience is crucial—don’t expect instant results from bidding changes.  ✅ Understanding conversion lag is essential for success.  ✅ A hybrid approach can combine manual and smart bidding for better results.  ✅ Frequent changes can disrupt the learning phase and impact performance.  ✅ Campaign performance might dip before improving—don’t panic!  ✅ Measure conversions and overall business impact, not just traffic.  ✅ Proper timing and structure are key to optimizing Google Ads campaigns.  Chapters00:00 The Shift in Google Ads Strategy03:11 Understanding Smart Bidding vs. Manual Bidding05:56 Optimizing Smart Bidding Campaigns08:48 Timing and Structure for Campaign ChangesWant more Google Ads tips and expert Google Ads strategies to improve your campaigns? Subscribe now and hit the 🔔 to stay ahead of the curve! 🚀  If this video helped you, give it a thumbs up and share it with others who might benefit. 💬 Got questions? Drop them in the comments—I’m happy to help!Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/#GoogleAds #GoogleAdsSecrets #GoogleAdsTips #GoogleAdsStrategies #PPCMarketing

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